Every founder obsesses over the pitch deck. Fewer think about the thing investors actually evaluate first: whether you are the right person to build this company.
What founder-market fit really means
Founder-market fit is the degree to which a founder’s experience, network, and obsession align with the problem they are solving.
How to demonstrate it
Lead with the origin story only you can tell. Show the unfair insight you have that others do not. Investors are pattern-matching for conviction backed by evidence.
A great deck explains the opportunity. A great founder explains why they are inevitable.