Free tool for founders

What personality does your brand have?

36 statements about your brand, based on the 12 brand archetypes. Discover your brand's main personality, the tone of voice and visual direction that fit it, and the clichés to avoid.

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This tool is free with a NessLek account. Your result is saved to your account so you can come back to it and download it as PDF.

36 short statements about your brand, about 7 minutes
Answer for how your brand is today, not how you would like it to be
No archetype is better than another: what matters is being clear and consistent
Saved to your account for 60 days, with a PDF. Only your scores are stored, never your answers.

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